Privacy Policy

Last updated: March 19, 2026

Who we are

[FISH]rx is a handcrafted soft plastic bait company based in Los Angeles, California. Our website is fish-rx.com.

What information we collect

When you place an order, we collect your name, email address, shipping address, billing address, and payment information. Payment details are processed securely through our payment provider and are not stored on our servers.

When you sign up for our email list, we collect your email address.

When you leave a product review, we collect your name, email address, IP address, and browser information to help with spam detection. An anonymized string derived from your email address may be shared with Gravatar to display a profile picture if you use that service. Gravatar’s privacy policy is available at automattic.com/privacy. Approved reviews and their metadata are retained indefinitely.

When you visit our website, we automatically collect certain information about your device and browsing behavior through Google Analytics. This includes your IP address, browser type, pages visited, time spent on pages, and referring URLs. This data is aggregated and anonymized.

How we use your information

We use your order information to fulfill and ship your order, send order confirmations and updates, and respond to questions or issues related to your purchase.

We use your email address to send you marketing communications if you have opted in. You can unsubscribe at any time using the link at the bottom of any email.

We use Google Analytics data to understand how visitors use our website and improve the experience.

Who we share your information with

We share your name and shipping address with our shipping carriers solely for the purpose of delivering your order. Visitor comments and reviews may be checked through an automated spam detection service. We do not sell, trade, or otherwise share your personal information with any other third parties.

Embedded content

Pages on this site include embedded content from Instagram and other platforms. Embedded content behaves as if you visited those sites directly and may involve those platforms collecting data about you, using cookies, or tracking your interaction with that content.

Cookies

Our website uses cookies to improve your experience, track site analytics, and remember your preferences. You can manage your cookie preferences at any time using the cookie settings tool on our site. Disabling certain cookies may affect site functionality.

Your rights under California law (CCPA)

If you are a California resident, you have the right to know what personal information we collect about you, request an exported copy of your personal data, request deletion of your personal information, and opt out of the sale of your personal information. We do not sell personal information. To exercise any of these rights, contact us at daniel@fish-rx.com.

Data retention

We retain order information for as long as necessary to fulfill the purposes outlined in this policy and to comply with legal obligations. You may request deletion of your personal information at any time, subject to any legal retention requirements.

Third-party links

Our website may contain links to third-party sites including our social media profiles. We are not responsible for the privacy practices of those sites and encourage you to review their policies.

Children’s privacy

Our website is not directed at children under the age of 13 and we do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. When we do, we will update the date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.

Contact us

If you have any questions about this privacy policy or your personal data, you can reach us at:

[FISH]rx 13157 Mindanao Way, Suite 1001 Marina del Rey, CA 90292 daniel@fish-rx.com