Handmade Tackle

At [FISH] Rx, we craft premium fishing tackle tailored to every adventure, blending tradition and innovation to help you land your next big catch.

Quality and Consistency

At [FISH]Rx, quality and consistency aren’t marketing terms—they’re what our customers rely on when they tie on one of our baits and expect it to perform every cast, every trip.

Craftsmanship and Performance

Every bait we make is a result of hands-on craftsmanship and obsessive testing, built to give anglers premium performance they can feel—from the first cast to the last catch.

  • Each mold, pour, and color pattern is refined to ensure lifelike movement, durability, and all water conditions
  • Designed in collaboration with experienced anglers who test every bait in real conditions, not just tanks.
  • Materials are carefully chosen for balance—soft enough for a strong hookset, tough enough to last through a day of bites.
  • Whether it’s grass flats, deep structure, or urban junk, our baits are dialed for precision and purpose

Souther California Saltwater Scene

Southern California’s inshore saltwater scene is blowing up—and it’s not hard to see why. From the breakwalls to the back bays, we have a rich saltwater bass fishery: calico, sand, and spotted bay bass. Go-to targets for anglers chasing hard hits and close-quarters action. These saltwater bass-grouper hybrid crash baits like freight trains turning the coast line and every marina into a battleground. What used to be a niche is now a full-blown movement—and it’s just getting started.

How We Craft

Discover our handmade approach, guiding you through choosing tackle tailored for every Southern California saltwater fishing adventure.

Step One: Choose Your Bait

Begin by selecting from our unique, handcrafted lures designed to match the local fish species and fishing style.

Step Two: Prepare Your Gear

Learn how to rig your tackle properly to maximize performance whether you’re fishing off the dock or heading offshore.

Step Three: Fish with Confidence

Follow expert tips to optimize your fishing experience and reel in the best catch using our custom tackle.